Sonos Brand Store
In 2016, we opened a New York store for Sonos that gave people a place to shop. More importantly, it also helped enrich their lives. The store was a success, so we did it again in London, Berlin, Shanghai and Beijing.
The Sonos Shop-in-Shop concepts were a mechanism to introduce new customers to the brand, and to expand distribution into destinations that wouldn’t ordinarily carry consumer electronics. Key requirements included relating the brand story and delivering compelling product immersion.Read more