Partner, Data & Analytics
Will leads Counter Measure in the field of structured innovation, insights and data analysis. With a preoccupation for great storytelling, Will is a strong proponent for the convergence of data science and design thinking. At the core of this captivation is an obsession with the human side of his discipline, and the knowledge that empathy is a key driver of engagement. With engagement comes the opportunity to influence, and with influence the opportunity to shape behavior. Most importantly, influence comes with the ethical responsibility to endeavor to do good.
Before founding Counter Measure, Will led Global Retail Insights and Analytics at Sonos. He has been on the brand side of the retail space for 17 years, and has led retail process, personnel and strategy projects all over the world.