Managing Partner, Experience Strategy
Whitney’s professional philosophy is rooted in the idea that brands are belief systems shared among brand stewards and the audience they serve. Furthermore, that understanding the terrain of these shared beliefs and reflecting, amplifying and evolving the stories that underpin them is fertile ground for improving business performance.
Early in his professional life, Whitney was an apparel product designer and retail merchandiser at Gap. His strong curiosity for understanding customer sentiment and segmenting merchandise offerings according to customer preferences contributed to a series of winning merchandise programs during the Gap brand’s heydey. His career has continued to evolve around his unquenchable thirstfor applying knowledge and insight to delight customers and drive brand performance.
Over time, he has served in roles developing strategy and designing retail experiences in both digital and bricks and mortar environs for a variety of brands, including Pacific Sunwear, Lands’ End and IBM. Prior to founding Counter Measure, Whitney served as the Global GM of Retail for Sonos.