Our mission is to craft experiences that serve a new generation of customers who value culturally enriching physical encounters.
Over the last two years, more than 700 retail companies filed for bankruptcy, yet 90% of sales still occur in bricks and mortar locations
In much the same way technology has disrupted commerce, new ideas are changing culture.
The world is changing. What people want is changing. How consumers shop and live is changing.
Today, success in retail requires brands to create and sustain captivating experiences.
Experience
Experience is the sum total of interactions — and the impressions they leave on the customer. Interactions are shaped by physical environment, people, devices and content. Counter Measure’s strength is understanding these holistic elements, define them for the brand, then bring compelling and appropriate experiences to life.
Strengths & Skills
Strategy
Creating a compelling, unique and productive experience for your audience isn’t easy. It begins with an in-depth understanding of the people you serve, your brand’s objectives, and determining what makes meaningful and accretive connections between them. At Counter Measure we know that a high-performing solution begins with a well-defined problem (or challenge).
Innovation
Crafting the experience is the fun part. Counter Measure is at its most successful when the design process is human-centered and iterative. Counter Measure has applied this structured approach in a variety of ways —all with the objective of delivering a higher rate of success.
Realization
A successful prototype or pilot program may be necessary but it is not sufficient for success. Realization is where the proverbial rubber meets the road to develop, deploy, scale, sustain, measure and improve experiences in daily operations. Counter Measure works with an “operator’s” mind set and capabilities to see experiences meet their full potential.
Our Work
We developed three core retail experiences for Sonos; Brand Store, Shop-in-shop and Mass Retail.
Brand Store
Shop-in-shop
Mass Retail
About Us
We support our clients from the strategic brief through concept, design, build, staffing and ongoing operations. Our flexible model is designed to fit our clients needs and blend with their existing capabilities and business partners.
