At COUNTER MEASURE we believe brands are better when customers can interact with people, spaces and products in meaningful ways. We believe thoughtfully crafted, purpose built experiences add value to brands in ways that other interactions can’t. We believe in the future of bricks and mortar. We believe it because we’ve done it.
The founders of Counter Measure were the driving force behind the creation, development and management of the SONOS flagship store and shop-in-shop concepts. Utilizing customer-centered design and Agile work approaches, our method blends data and design thinking to create experiences your customers love.